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Return to Virginia Business - August 2003

Virginia Ideas

Planning Virginia’s future — an insider’s look

Related commentary:
New council embraces long-range planning

by Hugh Keogh
For Virginia Business
July 2003

Last December an affiliation of 16 business advocacy organizations known as the Coalition for Virginia’s Future conducted a critically important, if low profile, two-day event at the University of Virginia in Charlottesville. In attendance was Gov. Mark R. Warner, his Cabinet, a broad cross section of the legislative leadership and selected business leaders from across the commonwealth.

The group assembled under the banner of “Virginia’s Strategic Vision Conference.” The event was pivotal in that it took a vital first step in immersing our chief policy makers and political leaders in the notion of long-range strategic planning for Virginia — something the state has always lacked. When the conference ended the seeds were sown, in a compellingly bipartisan fashion, for legislation that came to be known as the Roadmap for Virginia’s Future.

The coalition’s roadmap bill won unanimous approval in both houses during the 2003 General Assembly session. Along the way the efforts of three individuals stood out. First was John O. “Dubby” Wynne, the recently retired president & CEO of Landmark Communications in Norfolk. As co-chair of the coalition, Wynne is well connected, articulate and absolutely passionate about Virginia’s need for a visioning process coupled with rigorous performance measures and vastly improved accountability in state government. The roadmap was his brainchild, and Wynne was prepared to expend abundant personal and political energy to get it done.

Second was his co-chair, Heywood Fralin, a successful and respected businessman from the Roanoke Valley. Fralin — angular, low-key, perceptive and also well connected with perhaps a different coterie of leadership than Wynne — used his western Virginia demeanor and well-hewn common sense to impress legislators with the value of strategic thinking and its impact on Virginia’s long-term attractiveness as a business location. The third member of the roadmap “team” was Del. Michele McQuigg, a Republican legislator from Prince William County. McQuigg, serving a third term in the House of Delegates, was essentially a backbencher who had developed a passion for strategic thinking and government accountability as a member of her local board of supervisors. She brought that passion with her to Richmond and, like Wynne, served on Gov. Warner’s Commission on Efficiency and Effectiveness.

With the Coalition for Virginia’s Future providing a continuing forum for discussion and polishing of the roadmap concept, these three leaders ensured the legislation got drafted, with McQuigg as patron. Co-patrons were recruited from both houses and both sides of the aisle. The Virginia Chamber of Commerce made its lobbyists available to sign up backers and explain the theory to numerous legislators. Occasionally, the legislative process moves pretty swiftly when a broad consensus emerges on an issue. That’s what happened with the roadmap bill. A version passed unanimously in the House with two potential sticking points: the chairmanship and the council’s size.
Ultimately those issues were smoothed over through negotiation and compromise. With Wynne serving as the liaison to the governor’s office, Fralin reassuring the Republican leadership and McQuigg, in her quiet, persistent fashion, keeping the matter on the legislative front burner, a deal was reached: The governor would chair the council, appropriate for the state’s CEO. Its composition would consist of 18 members total, with their selection parceled out in a manner that prohibited (or at least inhibited) control of the group by one body or party. The bill, with an invaluable assist from Sen. Walter Stosch (R-Henrico), emerged intact from both Houses. This is how good policy is made.

Results are yet to be seen, but unmistakably the Roadmap for Virginia’s Future is being implemented following an exemplary legislative linkup between government and business. The council has met, its ambitious work plan has been approved and the visioning process is underway. Potentially this mechanism can fundamentally change the way the state works and deliver to Virginians a government that is more efficient, more accountable and imbued with strategic thinking. The machinery is in place. Only indifference will jeopardize its progress.

The writer is the President and CEO of the Virginia Chamber of Commerce.


Return to Virginia Business - August 2003


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