Every now and then, Virginia Business gets lucky. Last year, drawing on
the experience of other regional business magazines in the country, we introduced a new
special section called The Legal Elite. With help from The Virginia Bar Association, we
surveyed several thousand lawyers in Virginia to see who they thought were the best. After
a false start or two, last December we published our list of 300 best lawyers and profiled
10 of them.
The response from the legal community was quite encouraging. The effort seemed a
positive service because it identified the best practices and humanized what is undeniably
one of the most fascinating professional disciplines around. Law involves majesty, hubris,
logical thinking and human foibles. No wonder television shows "Perry Mason" and
"L.A. Law" are so popular.
This year, we have tried to improve and expand. Once again, we had the critically
important support of The Virginia Bar Association, a private, professional group. Yet this
year, we expanded our balloting beyond lawyers who are members of this association. To
broaden our scope, we dropped the immigration law category and added lobbying and
regulation. We will return to immigration again and make other, temporary switches in
coming editions. Weve received dozens of calls from lawyers suggesting other
categories of law. We will get there. Meanwhile, weve had a 50 percent increase in
the number of lawyers who have responded to our balloting, and we have increased the list
of top lawyers from 300 to 362.
To be sure, there are plenty of issues confronting the legal community. Leading the
list is the increasingly common practice of setting up multi-disciplinary practices.
Instead of practicing law the usual way, some firms are exploring the advantages of
combining law with other endeavors such as accounting, consulting and marketing. The idea
challenges traditionalists, yet it might be a way to bring a slew of more sophisticated
services to smaller communities in Virginia where Big Six accounting firms, who offer such
services, do not reach. Another trend reflective of changing times is having lawyers
become members of state bars in several states. The increasingly global economy and
cross-state development sprawl means state borders are becoming increasingly irrelevant.
Yet laws are still organized and lawyers are still disciplined according to state
distinctions.
Lastly, law faces the same problem medicine does in making sure that more rural areas
are covered. Small town practices might offer a better quality of life. But when a newly
minted lawyer hangs out his or her shingle, he or she usually faces tens of thousands of
dollars in education debts. The need to pay them off often drives young lawyers to larger
towns with bigger salaries. In the process, rural spots are short-changed.
Well be exploring these issues and more in Virginia Business. And well
strive to continually upgrade "The Legal Elite." It seems we have a winner on
our hands.