Magazine Issues

Search Virginia

filler  

Fantastic 50 - Revenue Winner
Small Private Companies on the Vanguard of Growth
Complete listing of the 2000 Fantastic 50

Company's revenue growth
is an inside job

By Robert Burke
Associate Editor
rburke@va-business.com

It figures that a former CIA operative like Julien Patterson would know how to get on the inside. That’s how he built his company,

patterson.jpg (19781 bytes)
Julien Patterson built a
$50 million-a-year outsourcing
company with his CIA security
expertise. 
Photo by Mark Rhodes

Omniplex World Services, which he started 10 years ago as a small security firm. Those early contracts to handle security services for clients were expanded into other areas — such as maintenance, logistics or information technology — based in part on tips from Patterson’s frontline employees. "They understand the client’s constantly changing dynamic [and] understand our right role in that vision," says Patterson, the company’s CEO and president.

The strategy, plus Patterson’s wide range of contacts, helped Omniplex grow. Revenues rose from $12 million in 1995 to more than $50 million in 1998, the highest among the Fantastic 50 companies. It is also the largest by far, with 2,500 employees around the country and overseas. "Our goal is to become as many different types of things to a company as possible," Patterson says. Omniplex’s do-everything approach has another purpose: It keeps competitors out. "We’re trying to change the game from just selling bananas to [selling] apples and oranges, too," Patterson says. "That the other guy is selling bananas for a penny less doesn’t matter."

The McLean-based company today is divided into four areas — security, investigations, logistics and information technology. Clients include government agencies such as the Defense Intelligence Agency, the Department of State and Department of Defense, and government contractors such as Boeing, Raytheon Systems and Lockheed Martin.

The company’s fast growth is spurred, too, by a willingness to bid on contracts in places it hasn’t done business before. A recent contract to provide security at five locations for a client on the West Coast, for example, required the firm to begin work in just 30 days. Patterson says the company made the deadline by sending twice the normal start-up team and hiring more than 130 people in just a few weeks. "We started it up on time and did exactly what the client wanted," Patterson says. "It came as additional cost to us and more time and effort, but it was the cost of starting with a new client. And that’s how we’ve been able to grow."

The company’s logo is a dove above an open Bible. That is a reflection of Patterson’s personal faith and of the emphasis he puts on ethical conduct — a valuable quality for a company with access to so many secrets. "The notion is not that we somehow bring a church into the workplace, but there is a sense of stewardship," Patterson says. "We put the logo out there to say there are some basic Biblical principles about right and wrong, good and evil [that apply to] running a business."

The company will get bigger but it does not necessarily want to be the biggest. Market positioning is more important than revenues, Patterson says. "I’m not the entrepreneur who wants to die with the most toys." He takes lessons from the growth strategies of bigger competitors, like the Reston-based Dyncorp, which had $1.4 billion in revenues last year. "I read something about every company I can," he says. "We can learn from what they can do."

 


Back to top
Virginia Business Online | Virginia Business Magazine
Market Research | Site Selection Guide | Lobbying and Politics
| Meeting Planner | Search Virginia
E-mail the editor
©1999, Media General Business Communications Inc., publisher of Virginia Business.
Use of this website is subject to certain terms and conditions.
We may collect personal information on this site, as described in our privacy policy.