Minding
Your Business
Drawing Lessons
When Michael Barnes purchased new design software for his architectural firm, little did
he know he also was buying into a whole new management outlook.Barnes Design Group is a
seven-person architectural firm in Virginia Beach that specializes in the design of
churches. Gross revenues in 1999 were almost $1 million, and $15 million in construction
is under way.
In 1998, Barnes invested in Architectural Desktop 2000 software. This technology allows
architects to draw in three dimensions. "Its a completely different means of
drawing," explains Barnes. "It changes our whole paradigm of how we put a
project together."
Barnes envisioned a gradual changeover to the new software, probably involving demo
projects. "I told our employees we already had strong packages so there was no reason
to make a transition immediately, particularly on a large job."
But this edict fell on some deaf ears: Project architect Bart McElfresh installed the
new program and started tinkering with it on a live, $2 million project. It wasnt
just any old project: Barnes the boss had designed it and handed
it over to McElfresh to produce.
"Maybe four weeks later," recalls Barnes, "I happened to ask how the
project was coming and told him he should plot out what he has. I expected to get a floor
plan and a couple of elevations."
What Barnes got was eight or nine printouts showing even the tiniest details, including
3-D drawings of the steeple. Barnes was curious how McElfresh had put the project together
so rapidly and in such detail.
"I told him what a great job he did, and he started acting a little
sheepish," recalls Barnes. "He smiled and told me he used Architectural Desktop
2000, and I said, You what?!"
Barnes first reaction was management-driven: McElfresh hadnt done what he
was told, and now the firm was at risk if problems arose in the software or if something
happened to McElfresh. "The client still had to have this project done by the middle
of January," says Barnes.
So he proposed a deal: "I told him if he completed the project before Christmas
(using the new program), he could take the additional time off and earn a bonus for saving
us so much. If he didnt finish ... hed have to work (on the original desktop
design program) through the holidays and on weekends to finish the project in time for our
client. I gave him the choice and he took the challenge."
McElfresh put the finished product on Barnes desk two days before Christmas,
collected his bonus and took paid vacation. Barnes Design Group saved nearly 30 days of
drafting and 200 man-hours. Everyone was happy and the firm was $5,000 better off.
One year later, the project is "40 percent through construction," say Barnes,
and hes 100 percent behind the new management ethos. "Ive always said I
was interested in individual management growth. Its one thing to think it and
another to do it. Now we stake our profits and jobs on it."
Mike Ashley
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